graphic design

Fiona Mckerrell’s work has been commissioned, produced and published by Black Book Magazine, Sleeveface, Melbourne Design Guide and State of Design, among others.

A student of Fine Art at the Royal Melbourne Institute of Technology, Fiona has worked for ANZ, True Digital and Visual Purple Interactive, collaborated with multimedia designer Pixelshifter, and screened her first short film at the New York short film and animation festival. Alongside such work, Fiona has steadily cultivated a provocative two-dimensional graphic language that lies between art, illustration and graphic design.

Fiona has been responsible for a wide range of high-profile creative projects, from commissions by the Wow GPO Melbourne, Eat Green Design, exclusive interior design projects such as Graffiti Bar Shanghai, and online identity for jewelry designer House of Baulch.

The majority of my work is website design and development, which reflects my style; clean and graphic motifs, patterns, interpretation, not always dependent on photography. My client base consists largely of small business and is a collaborative process; my reputation is based on the quality of work throughout each phase of the design process and the relationships built with each individual client and supplier. I strive to deliver consistently exceptional work to all clients, and partner with them to ensure maximum return on investment and solid delivery. Maintaining friendly and professional relationships with my clients allows me to continue to offer new services as required.