about

fiona mckerrell

How could you define your work and your position?
I communicate, my job is really communication design.

Do you consider yourself as an artist or designer?
It doesn’t make any difference to how I create my work. I don’t spend my time wondering about that, I just do what I enjoy, hopefully I communicate something about how I feel about the world. Obviously I see myself as an artist but of course I spend most of my time working as a designer.

So it’s communication in general?
Yes, communication is really what I do. Communication by images, or painting or whatever it is. Putting a limitation on what you do by defining it, isn’t very accurate, especially for what I do. It’s not very useful, not to me and not to people who try to understand what I do.┬áCommunication is quite a good way of putting it.

How and when did you start your work?
At the age of seven I won a drawing competition that featured my work in the newspaper and travelled nationally in Australia. At school my friends ask me to help them with their homework and projects. I’d spend hours creating new fonts and colour patterns to assist my friends and improve their grades. It worked and I loved it. Next I created a fully illustrated book for a school project and my teacher felt this was an area I should pursue. It wasn’t until I was about 17, using my Dads SLR that I started to learn photography. Photography seemed to be brilliant, but at the time it seemed like play, not work.

At what age did you decide to be a designer?
That’s something that happened over the course of years but I guess around 24, after I finished studying a Bachelor of Fine Art majoring in Painting. So it was sort of early. I didn’t know that at the time. It was one of the things I got hooked on because I was good at it. The way I was living my life was similar to how I wanted to live it and I couldn’t see myself doing further study for another 7 or 8 years.

Do you think it’s still possible to create new images today?
Yes, I’m positive. Because there are new events, whether critical, social… It’s completely possible when you put together things not associated before. Photography, communication should open doors in your mind.

What inspires you?
My inspiration comes through life. If you’re in the mood, you’re receptive to life then everything is inspiring. And everybody is completely beautiful and interesting if you’re willing to put that into them. It’s permanent as long as you’re interested in life.

Photo by Duke Dinh